Create & Connect, Supply & Demand

I just finished writing up my notes from ‘The $100 Startup’ by Chris Guillebeau. One of the points he stresses is the sequence of creating something of value, followed by connecting with people to share it.

The thing of value is something in which you are skilled, or is fully engaging, or elicits your passion, or is a combination of the three (ideally, no?). The connecting is sharing, or teaching, or somehow helping others, specifically helping others feel better (or less worse, he actually goes into this a little bit). And yes, this thing you’re sharing should also be what some others would want – go find your target market (…he later goes into it not mattering how many people don’t get it, but how many people do…).

This reframing of ‘Supply & Demand’ I find more… welcoming. Can you feel the humanity? You are no longer in a flea market.

Party A: Cool-looking old books, here! Man, do these suckers smell great, and they look damn vintage, too. You don’t even have to flipping read them – impress your friends when they check out your mantle!

Party B: Why, hello there, good sir! I was just passing through and recalled that my bookshelves do seem a little peckish. I will have five. And here, take some Shillings. There. Good day to you.

To ‘Create & Connect’ connotes effort and is more personal. Somebody created this thing. Somebody put time and energy and focus into making this thing, and now that somebody – me – I’ve manifested something that once wasn’t, and I want to make a connection with you. That’s right – I’m looking you in the eye – hey there – shake my hand. (Let’s bond over the possible commonality that is this thing I’ve created and you’re buying. Have you seen my mantle?)

Yes, ‘Supply & Demand’ allows for much easier plotting of curves on 2-D graphs, but ‘Create & Connect’ adds a human factor to the concept of exchanging value. You might make a friend. Hell, maybe a fan.


Lately, my focus has been on setting the Product Owner piece of my own ScrumOfOne, and one fun way to think about my vision is as if it were my legacy.

Merrill B. Lamont III
1982 – 2084
Here lies awesomeness manifest. Did you know he discovered Lamontanium? Oh yeah. That was this guy. You’re so reading his tombstone right now, you lucky person, you. (Go ahead. It’s OK. Touch it.)

This of course appeals to the bio part of my biomedical engineering background; children are genetic legacy, no? It makes a little more sense when thought about memeticly.

Great artists are remembered for their art. Great scientists are remembered for their discoveries & inventions. Great sharks are remembered for their catchy John Williams themes. Great businessfolks are remembered for their comb overs, or because their name is on something/everything.

All this requires taking something to a state of mastery, moving beyond good to great. Geez, so how does that happen? In a way, we re-derive spending more and more time on fewer and fewer things. Fine, so how do I decide which things? Evidently there are a number of ways, but however that vision pans out, it could well be my legacy.

Have fun with this: What’s your legacy?