Story

I went to a really long party. (How long was it?) It was 8 blocks long! (That makes no sense!) They closed down Newbury Street!! (BUT THAT’S DISRUPTIVE!!!) IT WAS AWESOME!!! (GET A HOLD OF YOURSELF, AND stop shouting – it’s your own blog.)

Last Thursday was Fashion’s Night Out. Newbury Street was closed down to make way for fancy cars parked outside of fancy clothing stores with fancy people prancing around wearing fancy clothes and looking all fancy. And really really important. And cool.

Random red carpet and bands on every block aside, it was fitting to strut into a pop-up store. I’m still not entirely sure what one of those is either, but I walked into one. There was an outfit that made tailored suits, a gal who made bow ties, and then there were the guys in the back.

Hey, wanna hear our story?

That worked. I was intrigued – somebody had a story to tell me (What’s special about that?) – it was their own story. These entrepreneurs were showing off their side business: colored collar stays. (How the heck do you see colored collar stays?) You see colored collar stays through holes in shirt collars. (Don’t say they were selling shirts with – ) And yes, they were selling shirts with cut-outs in the collars.

They were excited. They had samples – hand-painted prototypes. They had the sacred holey shirts. They had business cards. They had a website from which you could order this new-fangled thang they introduced into the world. They had smiles. They had pride.

I quietly listened to them play ‘show & tell’. You would, too. They were in the zone. They were sharing a story that was their very own. They wanted to leave their mark on the world. They wanted to leave their legacy. It started with a story.

What’s your story going to be?