I’m a slow reader.
And then I usually take notes on what I read.
And then I analyze and summarize and consolidatize said notes.
All this extends the reading process, of which I’ve been doing more since I’m not commuting. Thanks Obama Coronavirus. Sometimes, they result in a picture – I hope to share a few of those with you one day. Sometimes, they result in a bulleted list – I will share one with you now, from my reading of Product-related articles.
WARNING: these are not fleshed out ideas – these are bullet points – these are high-level – these are my notes, in a form I can understand, sitting in a list in my Reminders app on my iPhone 8.
Behold my 14 points.
You’re welcome.
- Purpose: improve people’s lives
- human-centric
- Fall in love with the human problem, not the biz solution
- JTBD: accomplish a life need
- original human root need
- Impact map (goal, actor, impact, deliverable): outcome instead of output
- outcome: observable & measurable
- outcome: marketed based on JTBD
- WHAT IS THE OUTCOME??
- driving question
- Mission: get from Leadership, or set & get buy-in
- Lead by aspiration: positive vision
- reduce Cost of Fear
- Experiment! MVP!
- reduce Cost of Fear
- fastest, smallest, simplest thing towards validated learning about customers
- Continuous Delivery, so can do Continuous Design
- reduce Cost Of Fear
- Continuous Research, so do user feedback
- feeds a themed roadmap
- can uncover missing themes!
- Theme: solve a specific problem
- Roadmap: lightweight & transparent & themes & time horizons
- answer the following: What? Why? OKR link? Will change with new data
- 4 roadmap / backlog item categories
- metrics movers (short-term)
- under-the-hoods (inner quality)
- user needs (outer quality)
- strategic / innovated (long-term)
- make something people want to talk about: purple cow