Imagine a party. You brought cupcakes. (Thanks!)
But they’re half-baked. And you know it. (Thanks?)
This is how I feel when I talk about my side hustle. (Yikes.)
Over 2025’s second half, I’ve learned, coded, tested, deployed, and even made a sale. (Oh, like a cupcake that looks & smells good.) Yet when I get into ‘the why’ with people, it’s obviously not fully formed. The drive I’ve been acting upon feels half-baked. (And you know it.)
Feel this way about any of your projects?
Here are the questions I’m tackling as I bake the raw passion behind my blockchain project, enough to feel confident in the actions I take, and the story I tell. (Gotta earn that Paul Hollywood handshake.)
- What am I a steward of?
- How is it unique? (differentiation)
- How is it valuable? (relevance)
- How is there a moat? (sustainability)
- What is a clear story I can tell?
- What are the human verbs that are augmented by my product?
- What is in it for artists?
- What am I providing?
- What aspects of Web3 and crypto am I drawn to, and how do they intersect with making onchain art technology for onchain artwork?
From the many questions related to Product Management, this is the first set I’m drawn towards. Like I’m hungry. (Like, me too.)